Microsoft-Yahoo Deal Struck, Will Be Announced Within Next 24 Hours [BoomTown]
Multiple sources close to the situation said that the online search and advertising deal between Microsoft and Yahoo has been struck and will be announced within the next 24 hours.
While it is not clear if the actual papers have been inked, sources said negotiations are complete.
It is likely to be the cause of much relief at both companies, since they have been trying–without success–to join together to mount a better offense in the sector against the dominant Google (GOOG).
According to sources, as had been previous reported by Advertising Age, there will be no upfront payment to Yahoo, with the focus on a revenue share between the two companies.
“After three years of trying, it looks like it finally stuck,” joked one person familiar with the situation.
And, in fact, Yahoo (YHOO) and Microsoft (MSFT) have been engaged in talks about a variety of partnerships over the years, as well as a hostile takeover struggle that soured their relationship badly.
But, under new Yahoo CEO Carol Bartz, the companies have re-engaged in recent months, discussing a deal to share search and online advertising technology.
A spokesman for Microsoft declined to comment; Yahoo has not yet returned a call and email requesting comment.
More to come…obviously!



